wE CONSULT & DELIVER
brandzoomin is a Swiss company registered in Lucerne. However, at its core it’s a process based on a simple principle.
A structured approach to brand value creation, exploiting the power of teamwork to create brand value at each step of the brand building process; insight, creation and corporate culture development.
The company (or process) combines the rigour of a strategy consultancy with the practical skills of a design agency. And seeks to avoid the "magic reveal" step of a lot of brand & design work.
Named after our favourite video-conferencing product, and an obsessive «zooming-in» to the opportunities for creating brand value, and building brand teamwork.
The founder and CEO of brandzoomin is Stephen Margarito. Long-time Marketing Director of TEAM Marketing / UEFA Champions League and author of Making Champions: The inside story of the UEFA Champions League.
Founded in 2020, brandzoomin’s first client was the International Olympic Committee, for whom we envisaged the e-Olympics Brand (award concept, trophy, placement nomenclature and TV branding). For a complete client listing, click here.
THE online brand consultancy
Brand building is a creative process, so technology can only play a supportive role in creating value. That being said, technology plays a crucial role in data gathering and the analysis of that data, and facilitating the teamwork needed to create a strong brand. Workshops are at the heart of the brandzoomin offer, as they distil the essence of a business into a few simple concepts.In-person workshops used to take a minimum of three days to organise and involved considerable cost and travel. All that can be done in less than a day now.
brandzoomin customers
In the words of one of the pioneers of the creative revolution in the 60s (David Ogilvie) "it takes faith, genius and perseverance to create a brand". This has always been the case and, irrespective of technology, will always be the case. The starting point for creating a Brand is faith in the power of Brand and teamwork. Put another way, group committment to whatever the objectives for the brand are is typically the key determinant significant value creation with "Brand".