Click on the link to read an interview with the founder of brandzoomin, which explains the principles which inspired the creation of the brandzoomin product.

Google has a three-hour brand sprint workshop methodology that’s covered in the book Sprint, which has been widely adopted for remote brand workshops using online whiteboard tools (Mural, Miro).
brandzoomin's approach is simpler, uses the idea of online whiteboards and the flip-chart to distil the complexity of "brand" into simple, memorable concepts.

Brand valuation article in SportBusiness
Everyone knows that brand isn't design, but what "brand is", is not that simple and typically subject to a wide variety of views within an organisation. This article that appeared in the sporting press is a good account of the principles behind the brndzooming methods
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